Augmented Thinking was a startup I cofounded with two colleagues in 2018. Our vision was to accelerate our transition towards a planet-centric future that is truly sustainable across all industries. In order to achieve this we identified the process of creative problem solving itself as a major opportunity and leverage point. Our mission was to make this process frictionless with the help of a smart innovation assistant, Neua – smart workspace for creating and taking forward cutting-edge ideas. Simply put down your thoughts, and Neu guides you through the design thinking process, recommending inspiring content as you go.
Our initial work was the subject of our master's thesis while at the Royal College of Art and Imperial College London. Upon graduating we continued our efforts as a startup based in Berlin. We were accepted into Atomleap's High-Tech SeedLab – a six month accelerator that provides research teams with training and financial support to help successfully launch their businesses. We closed up shop at the end of 2019 due to a deterioration in team dynamics stemming from a variety of pressures common to startups. Overall, I have no regrets and found the experience intellectually stimulating and educationally rewarding.
My role was multifaceted . When appearances required c-suite labels, mine was the CEO. I collaborated with my colleagues on research, experience design, interface design, prototyping, user testing, roadmapping, and product strategy. I also crafted the narrative and design for our pitch decks and was our lead presenter.
Neu is an innovation assistant - a smart workspace for creating and taking forward cutting-edge ideas. Simply put down your thoughts, and Neu guides you through the design thinking process, recommending inspiring content as you go.
We launched a social media campaign to attract new users. Each video showcased a successful innovation – summarizing the main problem, approach and solution – and ended with the slogan "Unleash Your Creative Genius," promising that anyone could be as innovative with the help of our platform.
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